Turn your expertise into
Get high‑signal content that builds demand.
Relevance over reach
You don’t need to go viral to generate demand. You need the right people to understand what you do and why it matters. We help you publish content that turns your story and solution into inbound interest.
Personal brand as your competitive edge
A strong personal brand built on original thinking gives you a long-term edge that shallow content just can’t replicate. Why? Because attention is nice, but trust will get you a lot further in business.
No hand-holding needed
You’re not outsourcing this to an agency that lets junior writers do the job, you’re working with a senior practitioner who gets strategy, positioning and how founders think.
For Executives
Be seen as a leader in your industry.
Cut through the AI noise with real insights
Most content is generic and forgettable. Developing ownable messaging and sharing your real expertise stands out more than chasing the algorithm, and positions you as someone worth paying attention to,
Say more with less effort
No need to waste hours on content creation or become a full-time poster on social media. We get your ideas out there clearly and consistently, without adding to your mental load.
Make your experience visible
You’ve built a strong track record in your career. But if someone checks your LinkedIn profile, they wouldn’t know it. We help you bring that experience to life through carefully crafted content that earns respect.
Why choose Content Gym?
OUR SERVICES
Strategy and content, all in one place
Brand Strategy
We help you define your Ideal Customer Profile (ICP), Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.
Content Strategy
We help you develop a content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.
Content Feedback
We provide hands-on guidance, so you can improve your content writing skills and make sure that your communication is always targeted and strategic.
LinkedIn / X Content
Authority-building posts written for you, using an efficient input process to ensure that your unique expertise and ideas shine through.
Newsletters & Substacks
We help you build direct relationships with your audience and grow your own newsletter or Substack as a business assset.
- Brand Strategy
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Brand Strategy
We help you define your Ideal Customer Profile (ICP), Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.
- Content Strategy
-
Content Strategy
We help you develop a content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.
- LinkedIn Coaching
-
Content Feedback
We provide hands-on guidance, so you can improve your content writing skills and make sure that your communication is always targeted and strategic.
- LinkedIn / X Content
-
LinkedIn / X Content
Authority-building posts written for you, using an efficient input process to ensure that your unique expertise and ideas shine through.
- Email Marketing
-
Newsletters & Substacks
We help you build direct relationships with your audience and grow your own newsletter or Substack as a business assset.
Here's How It Works
We start by clarifying your goals and positioning, so your content connects with the right people for the right reasons.
We help shape the key ideas you want to be known for, create “ownable messaging” and turn your experience into engaging content that stands out in your space.
Depending on your package, we either write for you on a retainer basis or work with you to develop a 90-day content sprint to jumpstart your personal branding journey.
We build a rhythm that works for you and improve as we go. High-signal content is the result of many iterations. There are no short cuts, but we will make the process easy and efficient for you.
Service Packages
90-Day LinkedIn Sprint
Jumpstart Your Content Journey with Ease
2000€(one off)
- Development of your content strategy, positioning and ownable messaging
- Full LinkedIn profile update
- Defining strategic content pillars and evergreen content angles.
- 30 posts created with you, so you have content for 3-4 months (posting 3x per week on LinkedIn)
- Support and coaching on anything content marketing related (algorithm, engagement strategy, etc.)
Content Writing for X
Founder-Led Marketing Done for You
from2500€/ mo
- A monthly retainer for founders and execs who don’t have time to write their own posts.
- I’ll take care of content strategy, your positioning and create a Content Bank for daily posting.
- You can give me your raw thoughts or podcast/video recordings, and I’ll create tweets or long-form articles in line with your authentic tone of voice.
- We can add LinkedIn as a secondary channel too, if required (at an additional cost).
FAQs
What makes you different from other ghostwriters or growth agencies?
We believe in relevance over reach, so we don’t focus on churning out content just to optimise for the algorithm. Our work is high-signal: original, well-thought-out content that’s built around your actual expertise. The goal is building credibility, trust and reputation with the right people.
How long does it take to see results?
Genuine brand building takes time. You should start seeing early signs of momentum within 2–3 months, but the more tangible shifts — inbound opportunities, investor interest, being recognised in your space — tend to show up after 6 months of consistent publishing.
Why not handle content creation in-house?
You could, but writing strategic content takes time, focus and a deep understanding of positioning. Many in-house teams either don’t have the senior experience or end up falling into a “posting for the sake of posting” routine. Working with Content Gym gives you high-signal content that’s built on your expertise, without adding another thing to your team’s to-do list.
Why not let AI write the content?
It it would be that easy to build real authority, everyone would be a thought leader by now. 🙂
AI can help you generate words quickly, but it can’t think for you. Oftentimes, it sounds shallow or even ‘cheap’. If you want to build a respectable reputation, you’ll need original thinking.
That’s why we offer the Content Strategy & Ideas Package at an affordable price. Equipped with that, you can use AI to create full posts yourself, while making sure that your content is original.
Can you write for any industry?
I can write for most industries, thanks to my background across corporate and startup environments. To make sure it’s a good fit, we can jump on a 1:1 call to discuss your business and goals first. Click here to book.
How much time do I need to commit each week?
- If you’re opting for the Content Strategy & Ideas Package, we recommend you to spend 2-3 hours per week to develop the ideas into full posts.
- If you’re choosing the Content Writing route, then we’ll need 30 min per week with your for input and feedback. We work efficiently, so your input goes a long way.
CONTACT US
Let’s start building.