We help busy founders and executives share high-signal content that builds trust, drives demand and establishes authority.


Content Done Right
We help busy founders and executives share high-signal content that builds trust, drives demand and establishes authority.


Get high‑signal content that drives demand.
Relevance over reach
You don’t need to go viral to generate demand. You need the right people to understand what you do and why it matters. We help you publish content that turns your story and solution into inbound interest.
Personal brand as your competitive edge
A strong personal brand built on original thinking gives you a long-term edge that shallow content just can’t replicate. Why? Because attention is nice, but trust will get you a lot further in business.
No hand-holding needed
You’re not outsourcing this to an agency that lets junior writers do the job, you’re working with a senior practitioner who gets strategy, positioning and how founders think.


For Executives
Be seen as a leader in your industry.
Cut through the AI noise with real insights
Most content is generic and forgettable. Developing ownable messaging and sharing your real expertise stands out more than chasing the algorithm, and positions you as someone worth paying attention to,
Say more with less effort
No need to waste hours on content creation or become a full-time poster on social media. We get your ideas out there clearly and consistently, without adding to your mental load.
Make your experience visible
You’ve built a strong track record in your career. But if someone checks your LinkedIn profile, they wouldn’t know it. We help you bring that experience to life through carefully crafted content that earns respect.
Why choose Content Gym?

Built for busy people

Own your message

Flexible support
OUR SERVICES
Strategy and content, all in one place
From positioning to publishing — we help you think clearly and show up consistently across LinkedIn, Twitter / X, email, blogs and more.

Brand Strategy
We will define your Ideal Customer Profile (ICP), Unique Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.

Content Strategy
We will develop a demand-first content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.

Content Feedback
Hands-on guidance so you can improve your content creation skills and make sure your communication is targeted and strategic. We call this "personal training for content".

LinkedIn / X Content
High-signal posts written for you, requiring only minimal time and input to ensure your voice and expertise shine through.

Email Marketing & Newsletter Content
Extend your content beyond LinkedIn with email marketing or newsletters that reinforce your positioning and keep your audience engaged.

Blog & Long-Form Content
SEO-friendly, high-quality articles that turn your knowledge into assets that drive long-term credibility and inbound opportunities.
- Brand Strategy
-
Brand Strategy
We will define your Ideal Customer Profile (ICP), Unique Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.
- Content Strategy
-
Content Strategy
We will develop a demand-first content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.
- LinkedIn Coaching
-
Content Feedback
Hands-on guidance so you can improve your content creation skills and make sure your communication is targeted and strategic. We call this "personal training for content".
- LinkedIn / X Content
-
LinkedIn / X Content
High-signal posts written for you, requiring only minimal time and input to ensure your voice and expertise shine through.
- Email Marketing
-
Email Marketing & Newsletter Content
Extend your content beyond LinkedIn with email marketing or newsletters that reinforce your positioning and keep your audience engaged.
- Blog Content
-
Blog & Long-Form Content
SEO-friendly, high-quality articles that turn your knowledge into assets that drive long-term credibility and inbound opportunities.
Being visible builds trust
The people who need your product, service or expertise won’t always find it on their own. A strong online presence helps you stay top of mind, earn trust faster and open doors to new opportunities.
82%
50%
77%
30%


Here's How It Works
We start by clarifying your goals, positioning and point of view — so your content connects with the right people for the right reasons.
We help shape the key ideas you want to be known for, create “ownable messaging” and turn your experience into engaging content that stands out in your space.
Depending on your package, we either write for you or guide your writing with weekly feedback and hands-on support.
We build a rhythm that works for you and improve as we go. High-signal content is the result of many iterations. There are no short cuts, but we will make the process easy and efficient for you.
Service Plans
Below are our 3 most popular services. If you are looking for other marketing services (such as website creation or brand development), feel free to drop us an email.
LinkedIn Coaching
Personal Training for Content
- Feedback on two LinkedIn posts per week
- On-demand advice on your content strategy, messaging and positioning
- Weekly Content Power Sessions for accountability
- Access to exclusive Whatsapp group with other founders to apmplify your learnings
LinkedIn Growth
A Complete Content + Outreach System (in partnership with jobRely)
- Everything in LinkedIn Coaching
- Personalised LinkedIn feed for easier commenting
- 50 ideal profiles sourced per month
- Automated outreach campaigns via the jobRely platform
- Expand and engage with your network in a targeted way
Content Writing
High-Signal Content Done for You
- Bespoke mix of LinkedIn posts, carousels, Twitter threads or newsletter content
- Brand and content strategy included
- Development of your ownable messaging and key themes
- Flexible to your goals and priorities
- High-signal, strategic writing
FAQs
What makes you different from other ghostwriters or LinkedIn growth agencies?
We believe in relevance over reach, so we don’t focus on churning out content just to optimise the algorithm. Our work is high-signal: original, well-thought-out content that’s built around your actual expertise. The goal is building credibility, clarity and traction with the right people.
How long does it take to see results?
Genuine brand building takes time. You should start seeing early signs of momentum within 2–3 months, but the more tangible shifts — inbound leads, investor interest, being recognised in your space — tend to show up after 6 months of consistent publishing.
Why not handle content creation in-house?
You could — but writing strategic content takes time, focus and a deep understanding of positioning. Many in-house teams either don’t have the senior experience or end up falling into a “posting for the sake of posting” routine. Working with Content Gym gives you high-signal content that’s built on your expertise, without adding another thing to your team’s to-do list.
Why not let AI write the content?
It it would be that easy to build real authority, everyone would be a thought leader by now. 🙂 AI can help you generate words quickly, but it can’t think for you.
Oftentimes, it sounds shallow or even ‘cheap’. We love AI for research and drafting, but if you want to build a respectable reputation, you’ll need original thinking.
Can you write for any industry?
I can write for most industries, thanks to my background across corporate and startup environments. To make sure it’s a good fit, we can jump on a 1:1 call to discuss your business and goals first. Click here to book.
How much time do I need to commit each week?
- If you’re opting for the coaching package, we recommend you to spend 2 hours per week to attend one of our Content Power Sessions, where you create 2-3 posts, and 15min per day to comment on LinkedIn.
- If you’re choosing the content done-for-you route, then we’ll need 30 min per week with your for input and feedback. We work efficiently, so your input goes a long way.

CONTACT US
Let’s start building.
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Helping founders and executives turn expertise into real-world opportunities through high-signal content.
© Content Gym 2025. Based in Lisbon, Portugal.