We help busy founders and executives share high-signal content that builds trust, reputation, and demand.


Content Done Right
We help busy founders and executives share high-signal content that builds trust, drives demand and establishes authority.


Get high‑signal content that builds demand.
Relevance over reach
You don’t need to go viral to generate demand. You need the right people to understand what you do and why it matters. We help you publish content that turns your story and solution into inbound interest.
Personal brand as your competitive edge
A strong personal brand built on original thinking gives you a long-term edge that shallow content just can’t replicate. Why? Because attention is nice, but trust will get you a lot further in business.
No hand-holding needed
You’re not outsourcing this to an agency that lets junior writers do the job, you’re working with a senior practitioner who gets strategy, positioning and how founders think.


For Executives
Be seen as a leader in your industry.
Cut through the AI noise with real insights
Most content is generic and forgettable. Developing ownable messaging and sharing your real expertise stands out more than chasing the algorithm, and positions you as someone worth paying attention to,
Say more with less effort
No need to waste hours on content creation or become a full-time poster on social media. We get your ideas out there clearly and consistently, without adding to your mental load.
Make your experience visible
You’ve built a strong track record in your career. But if someone checks your LinkedIn profile, they wouldn’t know it. We help you bring that experience to life through carefully crafted content that earns respect.

Why choose Content Gym?
Built for busy people
Own your message
Flexible support
OUR SERVICES
Strategy and content, all in one place
Whether you want content written for you or strategic guidance and content ideas, we help you think clearly and show up consistently across LinkedIn, Twitter / X, email, blogs and more.

Brand Strategy
We help you define your Ideal Customer Profile (ICP), Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.

Content Strategy
We help you develop a content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.

Content Feedback
We provide hands-on guidance, so you can improve your content writing skills and make sure that your communication is always targeted and strategic.

LinkedIn / X Content
High-signal posts written for you, using an efficient input process to ensure that your unique expertise and ideas shine through.

Email Marketing & Newsletter Content
Extend your content beyond LinkedIn with email marketing or newsletters that reinforce your positioning and keep your audience engaged.

Blog & Long-Form Content
We write SEO-friendly, high-quality articles that turn your knowledge into assets that drive credibility and inbound opportunities.
- Brand Strategy
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Brand Strategy
We help you define your Ideal Customer Profile (ICP), Positioning and Ownable Messaging so your content builds the right reputation and attracts the right opportunities.
- Content Strategy
-

Content Strategy
We help you develop a content strategy that positions you as the go-to expert in your space and ensures that your content drives business results.
- LinkedIn Coaching
-

Content Feedback
We provide hands-on guidance, so you can improve your content writing skills and make sure that your communication is always targeted and strategic.
- LinkedIn / X Content
-

LinkedIn / X Content
High-signal posts written for you, using an efficient input process to ensure that your unique expertise and ideas shine through.
- Email Marketing
-

Email Marketing & Newsletter Content
Extend your content beyond LinkedIn with email marketing or newsletters that reinforce your positioning and keep your audience engaged.
- Blog Content
-

Blog & Long-Form Content
We write SEO-friendly, high-quality articles that turn your knowledge into assets that drive credibility and inbound opportunities.
Being visible builds trust
The people who need your product, service or expertise won’t always find it on their own. A strong online presence helps you stay top of mind, earn trust faster and open doors to new opportunities.
82%
50%
77%
30%


Here's How It Works
We start by clarifying your goals and positioning, so your content connects with the right people for the right reasons.
We help shape the key ideas you want to be known for, create “ownable messaging” and turn your experience into engaging content that stands out in your space.
Depending on your package, we either write for you or provide strateguc guidance and content ideas for you to turn into posts.
We build a rhythm that works for you and improve as we go. High-signal content is the result of many iterations. There are no short cuts, but we will make the process easy and efficient for you.
Service Plans
Content Strategy & Ideas
Personal Training for Content
- Creating, iterating and validating a content strategy that works for you
- Development of your positioning and ownable messaging
- Content ideas that you can take and develop into full posts
- On-demand feedback on your posts
Content Writing
High-Signal Content Done for You
- Creating, iterating and validating a content strategy that works for you
- Development of your positioning and ownable messaging
- You give us your raw thoughts, we develop them into content that suits your tone of voice.
- Platforms covered: LinkedIn, Twitter, newsletters
FAQs
What makes you different from other ghostwriters or LinkedIn growth agencies?
We believe in relevance over reach, so we don’t focus on churning out content just to optimise for the algorithm. Our work is high-signal: original, well-thought-out content that’s built around your actual expertise. The goal is building credibility, trust and reputation with the right people.
How long does it take to see results?
Genuine brand building takes time. You should start seeing early signs of momentum within 2–3 months, but the more tangible shifts — inbound opportunities, investor interest, being recognised in your space — tend to show up after 6 months of consistent publishing.
Why not handle content creation in-house?
You could, but writing strategic content takes time, focus and a deep understanding of positioning. Many in-house teams either don’t have the senior experience or end up falling into a “posting for the sake of posting” routine. Working with Content Gym gives you high-signal content that’s built on your expertise, without adding another thing to your team’s to-do list.
Why not let AI write the content?
It it would be that easy to build real authority, everyone would be a thought leader by now. 🙂
AI can help you generate words quickly, but it can’t think for you. Oftentimes, it sounds shallow or even ‘cheap’. If you want to build a respectable reputation, you’ll need original thinking.
That’s why we offer the Content Strategy & Ideas Package at an affordable price. Equipped with that, you can use AI to create full posts yourself, while making sure that your content is original.
Can you write for any industry?
I can write for most industries, thanks to my background across corporate and startup environments. To make sure it’s a good fit, we can jump on a 1:1 call to discuss your business and goals first. Click here to book.
How much time do I need to commit each week?
- If you’re opting for the Content Strategy & Ideas Package, we recommend you to spend 2-3 hours per week to develop the ideas into full posts.
- If you’re choosing the Content Writing route, then we’ll need 30 min per week with your for input and feedback. We work efficiently, so your input goes a long way.

CONTACT US
Let’s start building.
Leave us a message:
Build a credible brand and drive demand with high-signal content.
© Content Gym 2025. Based in Lisbon, Portugal.